The low down on the sunk cost fallacy
Waiting in line at the grocery, you hesitate to move to another counter when it opens up. Even though you’re not looking forward to seeing it, you head to a movie you’ve already paid for. You stay in a career or relationship that no longer ‘sparks joy’. Tara Bautista asks why we cling on when we should let go. Going down with the ship Humans are weird creatures. We prize our supposedly unrivalled ability to […]