Imagine every time you hear the word chair, your mouth fills with the taste of strawberries. Or to you, Tuesdays are red and the letter T is male, light blue, trustworthy and loyal. Sound strange? Welcome to the fascinating world of synaesthesia. Blended senses If someone scratches a blackboard with his or her nails, I taste iron. The intro of “Time” by Pink Floyd is golden yellow and blue. One synaesthete’s experiences Scientists have […]
Love it or hate it, shopping is something most of us do. And shopping is all about making decisions. What will you buy, and why will you choose one brand over another? You may be surprised by some of the factors affecting your choices.
Will wearing red help you pick up? Do sports team dressed in black play more aggressively? Are good guys in movies often dressed in white? We all have instinctive responses to colours and in the case of food packaging, marketers are very keen to exploit them.