Love it or hate it, shopping is something most of us do. And shopping is all about making decisions. What will you buy, and why will you choose one brand over another? You may be surprised by some of the factors affecting your choices.
Today I saw something I’ve never seen before: a man breaking out into dance in the supermarket. One aisle over, I caught another shopper smiling and humming along. I don’t normally notice the music being played in shops, but I also felt more energised than I had moments earlier. Whether it be how long you spend in a shop, the amount you spend, even whether you buy French or German wine, music has power over our behaviour. And shops are using it to their advantage.