We’ve all heard the five-second rule: as long as the food has been on the ground for less than five seconds, you’re safe to eat it. But are you? Birth of an urban myth When it comes to the origin of the five-second rule, stories abound. Genghis Khan often stars in these accounts, with claims it was originally known as the Khan rule. This rule apparently came into play at 13th-century victory banquets when Khan […]
Love it or hate it, shopping is something most of us do. And shopping is all about making decisions. What will you buy, and why will you choose one brand over another? You may be surprised by some of the factors affecting your choices.
Today I saw something I’ve never seen before: a man breaking out into dance in the supermarket. One aisle over, I caught another shopper smiling and humming along. I don’t normally notice the music being played in shops, but I also felt more energised than I had moments earlier. Whether it be how long you spend in a shop, the amount you spend, even whether you buy French or German wine, music has power over our behaviour. And shops are using it to their advantage.
Have you got a big birthday coming up, one that ends in a zero? And have you made any major life decisions recently? Although we measure time using a continuous scale, research has shown that in the year before a milestone birthday, people are more likely to reflect on their lives and make significant changes.
You’re probably aware that going to the supermarket when you’re hungry is a bad idea. Research published back in 1969 showed that people tend to buy more food if they hadn’t eaten recently and were hungry. But that’s not the only way hunger affects the choices we make.