Love it or hate it, shopping is something most of us do. And shopping is all about making decisions. What will you buy, and why will you choose one brand over another? You may be surprised by some of the factors affecting your choices.
Will wearing red help you pick up? Do sports team dressed in black play more aggressively? Are good guys in movies often dressed in white? We all have instinctive responses to colours and in the case of food packaging, marketers are very keen to exploit them.